Bell & Ross Watch Novarosa BRS-PK-ST/SST. For this Novarosa family of contemporary watches with a refined design, Bell & Ross chose the evocative name Novarosa. This neologism can be unpacked as follows: First comes the prefix nova, taken from supernova, the stars that illuminate the sky with unparalleled brightness at the end of their life. Next, the delicate suffix rosa, a tribute to the most feminine color. No matter the tone of pink, cotton candy, pale, dusky or fuchsia, it is synonymous of seduction and romance. It is also the color of ingenuity, sensitivity, candor and purity. Finally, the expression la vie en rose, life through rose tinted spectacles, evokes an existence filled with happiness and pleasure.